Politicians for change
Case study
Can political corruption be portrayed?
Politicians For Change (PFC) is a movement that fights against political corruption through art. Their financial and political independence allow them to denounce political corruption impartially and to focus on educating and raising awareness amongst citizens – pretty much all of us – who suffer its consequences every day. They invite artists to freely portray their personal views of political corruption through their art. The initiative aims to help promote long-term change through political education and provide the means to change the future of the world around us.
It has been a very enriching experience to take part of PFC from its very inception, being part of something we believe can actually help improve our society.
Client
Politicians for change
Agency
Binalogue
Production company
Binalogue
Our role
Concept, Creative direction, Art direction, Technical direction, UI/UX, Design, Web design, Illustration & Web development
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Behance
Website
Politicians for change
The website is one of the main pillars of this initiative, serving both as an online exhibition space for the artworks, as well as the platform for informing the general public on political corruption, various educational workshops and other initiatives that stem from the original concept.
We wanted to provide the artworks with a nice, virtual exhibition space, allowing each artwork to speak for itself, while at the same time creating a solid foundation to further develop in the future.
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Branding
Politicians for change
This is the process behind the development of its branding as well as a series of supporting visual/communication elements used for multiple purposes.
Project stills
Process - Branding
Politicians for change
Felonies
Politicians for change
Educating and raising awareness about the many shapes and forms that political corruption comes disguised as are key objectives of PFC’s ethos.
During the creative process of PFC’s branding and visual cues we realized that the various felonies that embody some of the most common types of political corruption are – in a rather obscure way – achievements, badges, trophies that corrupt politicians have attained. Furthermore, while researching the scandals and stories behind different corrupt politicians, we discovered each felony was arguably a universe of its own, something that bears a particular resemblance to the extensive meaning given to coats of arms and heraldic badges. The rest happened quite spontaneously, resulting in this set of heraldic felonies, a didactic toolset that helps to illustrate just how serious some of the crimes these politicians have been convicted of are.
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Applications - Felonies
Politicians for change
The set of heraldic felonies has proven to be very flexible for being implemented on multiple contexts.
These wine bottles, are educational and cheeky collectables that bring people closer the various felonies that embody political corruption. Fancy a glass of forgery? Let’s toast with some fraud!
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Querida Corrupción: Exhibition
Politicians for change
The first art exhibition of the PFC initiative became the first branding implementation. The exhibition required posters, digital and printed invitations as well as signage for the actual exhibition space.
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