Casårbol

IKEA launched their digital catalogue to replace the print-only version in order to contribute towards sustainability.

MRM//McCann invited us to participate in this project, alongside Miopia, Ângelo Fernandez, Amazing Monkeys and Aural. Our role was to develop the digital experience of this campaign, where you assist a flying IKEA catalogue on its green journey towards sustainability. The main technical challenge was to smoothly combine static 3D, pre-rendered sprites and code generated animations and interactions to make a coherent experience.