Our friends at Dramax approached us to take over their rebrand, comprised of a corporate identity as well as a web presence and a logo resolve.
Dramax brings together directors, writers and producers from the television, film, scenic arts and digital content industries and is specialised in telling entertaining and daring tales with technical and narrative quality.
As part of their rebrand, Dramax asked us to direct and design their logo animation.
We brought the fly to life and translated the minimal and bold essence of their corporate identity into a 3D context.
The main element we based the identity on was their pre-existing fly which we re-conceived entirely to give it a more geometric and abstract finish (both in 2D and 3D). The rest of the project we created from scratch, developing a minimal and stripped down identity with a bold colour palette.
As part of their rebrand, Dramax asked us to create their new online presence. We found this piece to be a great opportunity for us to apply the principles we set for their corporate identity, while combining them with a 3D version of their fly.
The site aims to present the company and their broad scope of work as they bring together directors, writers and producers from the television, film, scenic arts and digital content industries.
Project stills
