Cyborg ST021
360° campaign
Paramount Channel approached us to direct and produce one of their latest self-promotional campaigns for on-air, off-air and online platforms. With artificial intelligence as its leitmotif and more than 40 deliverables, we created multiple means to introduce “ST-021: The world’s most advanced artificial intelligence system” who, although having the ability to process and memorize all scripts, soundtracks, choreographies and characters in movie history, is still unable to create movies like those of Paramount Channel.
Using the scripts developed by Paramount Channel as our starting point, we produced this campaign that mixes live-action, UI design and motion graphics in a clean, minimal, and tech-driven environment.
Client
Production company
Binalogue
Our role
Concept development, Direction, Live action production, Art direction, Design, 3D, Motion graphics & Compositing
Credits
Viacom - Paramount Channel Marketing director
Marta Dávila
Viacom - Paramount Channel Creative coordinator
Alberto Pérez
Viacom - Paramount Channel Production coordinator
Arantxa Montero
Casting
Viacom & Binalogue
Scriptwriting
Paramount Channel
VO
Paramount Channel
Production company
Binalogue
Concept development
Paramount Channel & Binalogue
Director
David Carrizales
Art director
David Carrizales
DOP
Juana Jiménez
Production coordinator
Xavi Rivas
Editors
Alberto Pérez, David Carrizales
Talent
Yaoyao Liu
Photographer
Pablo Sarompas
1st Assistant camera
Ismael Fernandez
2nd Assistant camera
Sandra Toral
Gaffer
José Humanes
Sound technician
Manolo Gama
Hair & make up
Ángela Blanco
Costume & wardrobe
Isa Brena
DIT
Begoña Ruiz
Technical director & animation supervisor
David Carrizales
Compositing & motion graphics
David Carrizales, Joaquín Castaño, Leire Villar, Jorge Artola, Pierre Masson
Design
Jorge Artola, David Carrizales, Joaquín Castaño
3D
Iván Pardo
Music
Vincent Lee Amberson 'Brite Future'
Making of camera operators
Javier Cardenete, Javier Ordóñez
Design & motion interns
Altea Llorente, Maria Koikonova
Behance
Making of
Cyborg
