Copa Airlines approached us to conceptualize, direct and produce an explainer video that would introduce and guide passengers through Copa’s new web check-in platform.
From the very beginning we wanted Copa’s “Flying is very easy” tagline to be translated onto all aspects of this piece such as colour, form, type and motion, which is why we set out to turn an otherwise dry and uninteresting (and potentially confusing) topic into a simple, fun and, u guessed it, easy to watch piece.
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