NBCUniversal’s TV channel 13th Street (Calle 13) is focused on everything thriller as well as police procedurals.
We were approached to create a set of deliverables to announce and promote their wide range of content for the upcoming season. By using a constrained colour palette combined with a textural feel (both in terms of look & feel as well as animation), we created these pieces – from the official season promo through to social media and print assets – which transmit the sinister, obscure and mysterious nature of Calle 13’s content.
NBCUniversal liked the sinister look & feel we had developed for the promo so much, that they asked us to design a brochure to promote the season content off air.
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