AXN Promo 2014-15 - Binalogue - Live action & video mapping

AXN - Promo 2014-2015

Season promo

Our friends at AXN approached us for the second time to create the promo for their upcoming TV-series season, both for Spain and Portugal. Needless to say we were very excited. Last time we worked together we had such a great time, not to mention the success we shared by winning both a silver and a bronze at the New York Festivals 2013.

This year AXN wanted to do something completely different as far as TV promos go, joining aspects from both the digital and analog world which is something we clearly love to do. Binary, analogue: binalogue – get it?

Based on their idea, we co-directed, art directed, produced, designed and animated these promos that fuse live action, choreography, performance, live lighting, video mapping as well as multiple compositing and VFX techniques. The end result was nothing short of spectacular – and alongside the skilful and experienced team from AXN we experienced a great ride while creating these striking pieces to promote their season.

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Client

AXN - Sony Pictures Television Networks

Production company

Binalogue

Our role

Co-concept development, Co-direction, Art direction, Technical direction, Design, 3D, Motion graphics, VFX, Compositing & Finishing

Awards

New York Festivals - 2016
Gold winner Direction: Promotion/Open & IDs
PromaxBDA Global - 2015
Silver winner Program Promotional Spot Out-Of-House
New York Festivals - 2016
Silver winner Station/Image Promotion
New York Festivals - 2016
Silver winner Entertainment Program Promotion

Publications

IdN TV Vol22 No4: Choreographics - Poetry in Motion - Insert & Page 16
Brief PromaxBDA -

Credits

AXN Creative manager

David Giménez

AXN Writer/producer

David Giménez

AXN Production coordinator

Elena Muñoz

AXN Production manager

Noelia Alonso

AXN Assistant director

Rubén Sánchez

AXN Sound mixer

Claudio Recuero

Production company

Binalogue

Concept development

AXN & Binalogue

Direction

David Giménez & David Carrizales

Art direction

David Carrizales

Direction of photography

Tommie Ferreras

Producers

Noelia Alonso, Elena Muñoz & Gloria Inglis

Choreography

Fonty, David Giménez Teira, David Carrizales & Alejandro de Los Ríos

Talent

Fonty

Technical supervision

Luis de La Barrera - Montenegro, Alejandro de Los Ríos & David Carrizales

Concept art & design

Samuel Alegre, Álvaro Bernis & Jorge Artola

Lead 3D artist

Luis de La Barrera - Montenegro

3D artists

Luis de La Barrera - Montenegro, Alejandro de Los Ríos, Luis Manuel Hidalgo, Álvaro Bernis & Juan de La Peña

Lead compositing artist

David Carrizales

Motion graphics, VFX & compositing

David Carrizales, Samuel Alegre & Fumiaki Kobayashi

Storyboarding

Álvaro Bernis, Fumiaki Kobayashi & Juan de La Peña

Still photography

Judith Sansó

Behance

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Project stills

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The making of