15 Muestra SYFY
On & off-air campaign
2018 sees the 15th edition of ‘Muestra SYFY‘, a movie festival hosted by SYFY for fantasy, horror, animation and sci-fi movie lovers alike. Muestra SYFY takes place in one of Madrid’s most iconic landmarks – the ‘Palacio de la Prensa‘ theater -, right smack in the city centre and during 4 days delivers a hearty dose of killer cult films across three screening rooms where anything from chanting to cosplay is allowed… and sought after.
NBCUniversal approached us to co-conceptualize, direct and produce the entire expectation and launch campaign for this year’s edition of Muestra SYFY.
Client
Production company
Binalogue
Our role
Direction, Live action production, Art direction, Design, Illustration, Motion graphics, Cel animation & Compositing
Credits
NBC Universal Head of creative
Nacho Vega
NBC Universal On- air production manager
Pilar González
NBC Universal Off- air production manager
Victor Perez
Casting
NBC Universal
Music & sound design
NBC Universal
Production company
Binalogue
Concept development
NBC Universal & Binalogue
Director
David Carrizales
Art director
David Carrizales
DOP
Willy Jáuregui
Production coordinator
Laura D. Falcao
Talent
Ran Chaparro, Manuel Alonso Heras, Mario Parra
Photographer
Manuel Fiestas
Assistant director
Ana Bravo
1st Assistant camera
Daniel Sánchez
2nd Assistant camera
Julio César Tortuero
Gaffer
Ángel Pizarro
Electrician
Ruder Hernán
Hair & make up
Aída Rojas
Costume & wardrobe
Marce Martínez Bernales y Enrique Ortega
Runner
Jaime Guillén
Technical director & animation supervisor
David Carrizales
Design & illustration
Jorge Artola, Alfonso Elola, Joaquín Castaño, Juan Carlos Martínez
Compositing & motion graphics
Leire Villar, Jorge Artola
3D
Iván Pardo
Cel animation
Nicolás Petelski, Alfonso Elola
Making of camera operator
Javier Ordóñez
Design intern
Andrea Rodriguez
Behance
Campaign making of
Muestra SYFY
SYFY stayed true to its motto “it’s a fan thing” and invited fans all over Spain to participate in a casting out of which the protagonists of the on-air and outdoor campaign were chosen. We shot the three lucky fans and then brought them into the aesthetic universe of comics to create a colorful, action-driven and all round fun campaign which was not only displayed all over Madrid’s centre but also became trending topic and widely praised by media.
